Comprehensive solutions for air passengers

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Our history

The origins of the Group date back to the end of the 1990s, when current chairman and CEO Fabio Talin decided to create a complete passenger assistance system giving rise to a high-quality, comprehensive offer.

SecureBag Engenharia Internacional was formed in Portugal in 1998 and, through its subsidiaries SecureBag Italia and Secure Bag Argentina, won concessions in 1999 for the Italian airports of Malpensa and Linate (both serving Milan) and the Argentinean airports of Ezeiza and Aeroparque (both serving Buenos Aires), Cordoba, Mendoza and Bariloce. In the same year, the company developed its own software to remotely control each individual luggage wrapping machine.

The 2000s saw the birth of the “TrueStar Point”, an airport point of sale in its own right that signaled the start of a clear and globally coordinated marketing strategy.

The group continued to grow between 2001 and 2003 by winning concessions for airports in Malaga, Palma (Majorca) and Madrid. During the same period, the Group also began operating at Rome’s Fiumicino airport.

In 2004, in order to support the business and offer passengers a comprehensive service, the Group launched a call-center service to ensure free, 24-hour support worldwide.

The Group continued its international expansion between 2005 and 2007, notably by commencing operations in Peru (Lima) and Paraguay (Asunción) in 2006.

The TrueStar brand was rolled out between 2007 and 2008, with the aim of uniting all the passenger assistance services under a single brand. During the same period, the Group continued to grow by winning new operating concessions in Brazil (Brasilia, Goiana and São Paulo Congonhas), Colombia (Bogotá) and Chile (Santiago), and expanding existing operations in Peru (Cusco) and Italy (Bergamo and Catania in 2007 and Rome’s Ciampino airport in 2008).


Today, TrueStar is a global airport services operator whose team of more than 450 employees provides air passengers with a complete system of comprehensive services.
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